Emoti-coms: A marketing guide to communicating through emotions

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The top 3 verticals that stand to benefit from implementing app push notification emojis are:. According to a study , whenever a person sees an emoji in a message, their brain lights up the same way as when they see an actual human face. The brain categorises emojis as non-verbal information, and as a result, they are then processed as emotions. Emojis have the power to change the mood of the reader.

And, usually people would want to click on something that makes them feel good. Push notifications are a trending channel of communication preferred by mobile apps and web-based companies. When combined with emojis, you will see a stark increase in your user engagement. Engaging your users with emoji messages and nudging them to use emojis for transactions definitely open the doors for a new way of engagement.

One of the major reasons behind this could be the very reason that they add a dash of colour to the message and spread a positive vibe.

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Emoti-Coms: A Marketing Guide to Communicating Through Emotions

Moreover, emojis also help reduce the impact of negative messages and even increase conversions. This helps in communicating marketing campaigns more effectively.


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Emojis are used to significantly boost engagement and encourage click-throughs. Click Here for Answers.

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Give emojis a spin. They are simple, easy to use, and add a dash of personality to your push notifications.


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Know your audience thoroughly and take into account their geography and ethnicity as certain emojis in one geography can mean something else in another. So, stay tuned!

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Brands are using emojis to communicate with their target audience , to infiltrate their mobile phones, to demonstrate that they are on top of the latest communications trends, and also to convey messages in elegantly simple ways. Update March 7, Goldman Sachs used emojis in this tweet to demonstrate how millennials life choices will drive the economy.

What is Emoji Marketing?

Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. It is a shorthand way to communicate. And this is another popular emoji :. But most of these were in widespread use for years. Plus, emojis can transcend even language barriers.

Your Questions About Emoji Marketing Campaigns, Answered

But not everyone is enthusiastic. While the uptake will differ by specific type of communication and function, it is not inconceivable that the majority of digital communication will feature emoji in future. For instance, the inclusion of emoji to help convey meaning in abridged versions of Shakespeare could help bring those great stories to life for a whole new generation. There are different emoji characters currently available in the standard Unicode set shared by most platforms.

The word 'emoji' was added to the Oxford English Dictionary in Racially diverse emoji were introduced by Apple in April as part of an iOS update. In April , Andy Murray posted a wedding day tweet which described the day in emoji. Australian Foreign Minister Julie Bishop conducted an interview with Buzzfeed in February answering questions almost entirely in Emoji. There will two billion smartphone users worldwide by according to eMarketer;